The Grammy Awards 2025
Campaign identity for The Grammys 2025 where elegance meets edge.


A robust design system delivering consistency across all channels and platforms, constructed from a purposefully designed toolkit for maximum functionality.
Applying the design system to the wide range of communications, across all channels and platforms, including digital, social media, OOH and broadcast.











Live stream package to announce the nominees for the Album of the Year category. This accessible template was utilised for all categories, with built-in variation and functionality.


Series of short promos created to announce the artists performing live at the Grammys. These were delivered in all formats for distribution across all platforms, including linear TV, streaming platforms and social media.