Commonwealth Games 2022
Using projection mapping and striking animation sequences to increase inclusivity in the Commonwealth Games.
When Paramount wanted to launch its streaming service at the UK’s largest immersive LED space, they came to Hello Charlie. Working closely with Paramount and the live events team at Outernet, HC developed a design language that would successfully house the wealth of new content launched on the platform.
The challenge with a launch of this scale was to create a design language that would work coherently across all of the architecture within the Outernet venue. Using a combination reformatted Paramount+ branded assets alongside a bespokely designed built back lot film studio space we were able to successfully display the unique premiered show content.