BAFTA Television Awards
Working along side our production partners Done + Dusted, Hello Charlie built on two years of existing creative direction for BAFTA. This year our creative team decided to reinvent the established gold visual language. In a year that had difficulties for the TV industry, the brief was to breathe life back in to television. We decided to do that with a refreshing and bold colour palette.
Style boards
From our initial style boards, the client loved our exploration of iridescence. We adapted this concept by reflecting vibrant colour back on to the iconic BAFTA mask. And with responsibility over the whole graphic treatment, we also developed typographic solutions to accompany the mask elements.
Broadcast graphics
As part of the broadcast package, a key visual for TV audiences were the category headers, bookending the reel of nominees. This was a chance to showcase the bold yet delicate typographic treatment alongside the gentle flowing iridescence of the mask visual. For the lower thirds, wipes, picture-in-picture and more, we continue on the theme of iridescence. This broadcast ‘kit of parts’ explores further abstractions of colour through a spectrum of light.
Set design
2021’s set design needed to be more intimate, with screens coming in tighter behind the on-stage talent. High dynamic range screens were used to showcase the vibrancy, contrast and definition required for such close-in shots. Screen content was created with a 32-bit colour gamut to accommodate such a broad colour spectrum. This colour depth gave the screen content the interesting effect of appearing like a living printed graphic.
Photo treatment
Beyond the CG Content, it was also important to create a grading treatment to talent photography that felt cohesive with the visual grammar of the show.
BAFTA TV Awards 2022
Due to the success of 2021’s refreshing visual approach, our entire broadcast and screens package then went on to be transferred to the following year’s awards show. The set dressing and lighting was heavily inspired by 2021’s spectrum of colours.
