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BMW IAA Projection

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Together with our production partners The Department we embarked on the colossal task of  projecting on the 99 meter high BMW headquarters in Munich.

Working closely with the creative team at BMW we developed bespoke projection mapped content that told the story of a sustainable future for the organisation. The sequence showcases the circular economy – the BMW Group’s guiding theme at IAA set against an exclusive soundscape composed by Academy Award winner Hans Zimmer.

Final Four Cylinder projection content
Final Four Cylinder projection content
Initial storyboarded sequence
Initial storyboarded sequence
Animatic creative development
Animatic creative development
Animatic creative development
Animatic creative development
Final Four Cylinder projection content
Final Four Cylinder projection content
Animatic creative development
Animatic creative development
Final Four Cylinder projection content
Final Four Cylinder projection content

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Using projection mapping and striking animation sequences to increase inclusivity in the Commonwealth Games.

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New Business

For new project enquiries please contact Sophie on sa@hellocharlie.com

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