Dyson Outernet
RapportWW briefed us to create two Digital OOH campaigns for Dyson at Outernet. We developed a bold fame moment for Floorcare and an immersive campaign for Haircare, both capturing attention quickly and supporting sales conversion.
Together, the campaigns transformed Outernet into a physical brand extension designed for high-footfall audiences in the heart of London.
The Floorcare campaign needed to make Dyson’s vacuum technology feel dramatic, immersive and easy to understand in a fast-moving OOH environment.
The challenge was to translate internal product performance into a visual experience that could fill the Outernet space, hold attention and make the technology feel tangible.
THE CREATIVE APPROACH
We deconstructed the Dyson Piston Vacuum’s technology and reimagined it as a large-scale spatial experience.
A scanning laser effect moved through the environment, overtaking the screens. The sequence then shifted into an immersive ceiling moment, creating the illusion of looking up into a giant vacuum in action.
Using 3D animation, custom assets and compositing, we played with scale, perspective and movement to turn a technical product story into a cinematic OOH moment
EXTENDING INTO POINT OF PURCHASE
Alongside the hero Outernet execution, we explored how the Piston Vacuum campaign extended into the PoP One Outernet environment.
This retail extension gave the Floorcare campaign a clearer journey: from immersive public spectacle to product-led consideration for the consumer.
DYSON HAIRCARE
The Haircare campaign required a different approach.
Rather than focusing on engineering performance alone, the creative needed to communicate versatility, ease of use and relevance across different hair types and routines. The challenge was to bring Dyson’s social-first haircare content into a physical OOH environment without losing the energy and intimacy of user-led storytelling.
Our dynamic visuals showcased the versatility of Dyson haircare accessories across different hair types, while a playful rhythm of user-driven imagery reflected how the products fit into daily life.
Both campaigns used Outernet as more than a screen placement. The environment became a storytelling canvas and created distinctive Digital OOH moments tailored to the product, the audience and the environment.
INDICATIVE IMPACT
-
High-impact Digital OOH presence at Outernet London
-
Two distinct product campaigns adapted for immersive public screens
-
Cohesive Dyson visual identity maintained across multiple screen environments
-
Campaigns designed for high-footfall audiences in central London
