64th Grammys 2022

All projects

Hello Charlie were once again, asked to partner with the Grammys to develop the creative language for their first full show since COVID lockdowns. Working closely with executive producer Raj Kapoor and Set designer Julio Himede we elaborated on the thematic of audio architecture. We were collectively inspired by the great cathedrals of sound such as Heydar Aliyev Cultural Center in Baku and strived to create a virtual world of sound that could house this years giants of music.

Initial design and look development

Initial design and look development

Nomination package design development boards

Out of home publicity design development

Once again the iconic Grammys brand was at the heart of the creative. We developed a visual language that would blend seamlessly with the set design and flow effortlessly across all media from stage screens to social media.