The Grammy Awards 2025
Campaign identity for The Grammys 2025 where elegance meets edge.
The Grammy’s Campaign Ecosystem
For the 2026 Grammy Awards, The Recording Academy and CBS needed more than a campaign look. We developed a motion-led identity for one of the world’s most recognisable entertainment brands across broadcast, livestream, social, OOH, digital and promotional content.
We created a flexible design system and motion toolkit that gave the campaign a coherent visual language. It allowed for messaging across categories, artist nominations, broadcast announcements and 3rd party sponsorship branding.
The Grammy Awards is known as live to air broadcast. It’s also a social conversation and both a nomination and promotional campaign.
Our robust design system created impact and consistency across a demanding and diverse cross platform delivery.
We developed a moving-image toolkit that gave the 2026 Grammy Awards a clear campaign identity and a practical production system.
The toolkit was designed to be beautiful, repeatable and easy to deploy. It worked well under pressure and the signature curves of the design evolved into the set creative and broadcast tool kit.
Our campaign language and tone meshed beautifully with the YellowStudio physical set design for the live Award Show. The sumptuous ‘echoes in glass’ narrative for the stage gently reflected our campaign look, with the curves echoing the radial style. The whole show package felt warm and intimate.
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