Tucci in Italy

We partnered with BBC Studios and Salt Productions on the first and second series of National Geographic’s Tucci in Italy. Both of which are streaming now on Disney+.

To help bring Stanley Tucci’s gastronomic adventures to life, our team crafted a visual identity that celebrates Italy’s rich regional diversity — including a series of bespoke graphic maps, and the series title and branding. Stanley Tucci believes the heart of a country can be discovered through its cuisine. In Italy, that idea comes alive in every region, where pasta shapes, sauces, and cooking traditions reveal local history, culture, and identity. In this series, Stanley travels across the country to uncover how food, landscape, and community are deeply connected in the place he loves.

TITLE DESIGN

The series branding and title design was developed alongside the map design, to ensure unity and coherence. Creating a distinctive yet flexible brand for the series enabled each episode to feature its own bespoke title plate, using specially shot rushes that incorporated the series logo within a consistent compositional and graphic framework. The logo was also used across multiple platforms beyond the television series itself.

MAP DESIGN

To illustrate the key locations of Stanley’s extraordinary culinary journey through stunning Italian regions like Tuscany, Campania, Trentino-Alto Adige, Le Marche, Lazo and Sardinia, we created a series of graphic maps alongside the show’s title design and visual branding.

We approached the map sequences with a hand drawn sketched styling and tactile aesthetic, influenced by the warm, captivating and approachable tone of the series vision. This gave the artwork and animation a tactile, authentic and personal quality that complemented Stanley’s voiceover, integrating seamlessly into the editorial flow of each episode as he travels between regions.

New Business

For new project enquiries please contact Sophie on sa@hellocharlie.com

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