The Grammy Awards 2026
Campaign identity for The Grammys 2026, music's biggest night.
Levi’s x Beyoncé Digital OOH Adaptation
In collaboration with Rapport, Hello Charlie adapted the REIIMAGINE campaign visuals for this iconic collab at Outernet.
THE SCOPE
The project was simple in scope but high in visibility. Outernet has become one of the most recognisable Digital OOH environments in the world, and the Levi’s x Beyoncé collaboration was already a major cultural moment, bringing together one of the world’s most iconic denim brands with one of the most influential artists working today.
Our role was to take supplied campaign assets and adapt them to work beautifully at Outernet scale, ensuring the creative retained its impact and brand value across one of London’s most high-profile screen environments.
THE CHALLENGE
Outernet is not a standard screen placement. Its scale, visibility and architectural format mean that every creative decision becomes more exposed. These are two globally recognised names, so the adaptation needed to feel effortless while meeting the technical demands of the environment.
The challenge was to make the supplied visuals feel native to Outernet without distracting from the strength of the campaign itself.
THE RESULT
The result was a clean, premium and culturally relevant OOH campaign moment that allowed the Levi’s x Beyoncé collaboration to show up with the scale it deserved.
“Working on Levi’s and Beyoncé for Outernet meant handling two icons at once, not exactly a low-pressure brief. With Digital OOH, especially somewhere like Outernet, the craft is in knowing what to enhance and what to leave alone.”
Chaz Golding, Senior Creative, Hello Charlie
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