The Grammy Awards 2025
Campaign identity for The Grammys 2025 where elegance meets edge.
The Grammy Awards 2023
We partnered with The Recording Academy and CBS to create the visual identity for the 2023 Grammy Awards. Boldly announcing the biggest night of the year with clarity, energy and confidence.
Our unapologetic design system is fresh, bold and dynamic, making the unmissable, unmissable. This unified approach pairs the iconic form of the Gramophone with bold, condensed typography and vibrant colour to create a distinctive visual identity.
Designed to attract attention in an increasingly cluttered media landscape, this fresh, dynamic, disruptive approach has clarity, immediacy and a direct purpose.
Messaging through bold use of type captions was a key aspect that was used in all communications.
Consistent application of purposefully designed key brand assets creates a powerful cohesion. This builds brand recognition, generating awareness and anticipation of the event.
Rollout
We created a comprehensive toolkit of assets for both print and moving image to be used by internal creative departments at The Recording Academy and CBS. These assets were used to create all campaign output, including billboards, poster campaigns, merchandise, event graphics, all social media accounts and output, CBS streaming platform, nomination and performer announcements on social media and broadcast. The guidelines that we provided were specific enough to ensure consistency, but with room for flexibility to allow for customisation and adaptability.
Energetic repetition of type and image allows the artwork to break the borders of the medium, creating an endless visual rhythm, representative of both the enduring legacy of The Grammys and music itself.
Creating a dynamic Grammys kaleidoscope from shapes found in the iconic logo – a perfect way to announce the array of stars that are nominated for awards or performing live on the night.
Social media packages announcing the nominees for each of the categories.
We created numerous moving image templates that provided promo producers with all the elements and flexibility needed to create packages for any communication purpose.
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The Grammy Awards 2024
A stylish identity for the most prestigious award in the music industry.
