The Grammy Awards 2024

We once again collaborated with the creative teams at The Recording Academy and CBS to develop the campaign identity for the 2024 Grammy Awards that simply represents what the Grammys are – the most prestigious awards in the music industry and the pinnacle of achievement.

The broad scope of work covered all aspects of communication across all channels and platforms, including digital, social media, OOH and broadcast.

A variety of colour treatments were developed for strategic application across different campaign strands.

Comprehensive guidelines were created to ensure consistent application of supplied assets across the huge range of campaign collateral, digital communications and promotional merchandise.

Fully automated, user-friendly templates were created for repeatable assets, in all relevant screen ratios, for use across all social media platforms and digital media.

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