The Grammy Awards 2024
A stylish identity for the most prestigious award in the music industry.
The Grammy Awards 2025
Renewing our creative partnership with The Recording Academy and CBS we developed the 360 campaign identity for the 2025 Grammy Awards. Elegance meets edge with this dynamic design solution that brings heritage into the modern digital age.
A robust design system delivering consistency across all channels and platforms, including digital, social media, OOH and broadcast.
To amplify the subtle digital qualities of the chosen typeface, each character was custom animated to create a live, easily applied type toolkit for use on all moving image content.
To further enhance the uniqueness of the iconic Grammy Gramophone we created a bespoke treatment with decorative patterns etched into its gold surface.
Entering show week the identity evolved into a citrus colour palette for performer announcements across all media.
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The Grammy Awards 2023
An unmissable identity for music's biggest night of the year.
